'The Gallows' Hopes to Continue Blumhouse Productions' Winning Streak

What do The Purge, Insidious, Paranormal Activity, and Sinister have in common?

Jason Blum, previously just a junior producer on lesser Hollywood features, has become the major player in horror cinema since his participation in launching the first Paranormal Activity that kicked the horror genre out of pointless remakes and big-star titles and into original, low-budget productions that actually ... were scary.

Just one look at the filmography of Blum’s production company Blumhouse turns up a couple of duds that did nothing for me. But more than not, the films under Blumhouse’s shingle are more of the cerebral, under-your-skin type horror than fake jump scares. Of course, there have been many independent horror films over the years to accomplish the same feat but these productions aren’t limited to VOD or straight-to-DVD status. These are opening in 2000+ theaters each and every time.

The Gallows looks to try and continue that trend. Even looking at the teaser above, it does not tout any major stars or reality-TV character cameos. Only that the film comes from Blumhouse, the makers of some of the more well-received horror films in the past decade. That’s star-power in and of itself.