With the annual box office revenues and physical media sales dropping, some theaters are coming up with ways to entice audience members. Engadget relays the marketing of a theater in the UK where a patron purchasing a ticket for Kidnapping Freddy Heineken is given a voucher for a digital download of the film at a later date. Why is this not thing? The article states some 'SuperTickets' exist in the US but I can't say I've seen or heard of one. But it makes sense to bring viewers into a more expensive theater viewing with the lure of a free one once available. Now, this of course wouldn't work for all movies. Everyone in America has purchased a ticket to The Avengers by this point but many indie or low-budget films that would struggle otherwise not only get more revenue from the theatrical proceeds but more exposure. It sounds like a win-win as opposed to someone randomly catching the film on Netflix a few years later.